Total Asset Planning

Planning for you Important Assets

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Retail Applications of Geographic Information Systems (GIS)

Types of retail establishments that can use GIS technology

Department/Consumer Goods Store

Restaurant/Quick Service (QSR)

Woodbridge self storage facilities

Convenience/Grocery/Supermarket

Petroleum

General Merchandise/Pharmacy

Online Retailers (Clicks & Mortar) — See feature article by Geodezix Principal, Joe Francica

Applications of GIS

Site Selection

           New store location in new geographic area

           Addition of stores to established trade area

           Relocation of existing stores

Market penetration

           Map existing customers vs. known population of potential buyers

           Determine sales penetration based on gross receipts

           Map unique trade area based on sales volume for multi-store franchise

           Determine consumer demographic trends (Consumer expenditure patterns)

Target Marketing

           Customer spotting/Customer Survey analysis by Geocoding customer database

           Trade Area Definition

By time

By Distance

           Financial Performance Monitoring

           Facility Planning & Management

           Traffic Analysis for store access

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